One of the most powerful use cases for Execugram is to position you with newly hired executives. I don’t mean people in their first executive-level job, although they’re someone who you should consider targeting. I’m talking about experienced executives who have been hired.

Companies hire experienced executives because they are either in trouble and need to turn things around or they are growing and need to add new capabilities. Both situations mean opportunity for you if you can help the executive accomplish either of these objectives.

Think about when you were going through the recruiting process for your job. Chances are you had to create a vision for the value you would bring, and you had to sell your vision to your new boss to land the job. All executives do this.

Then, when they get hired they’re granted a brief honeymoon period to better understand their new organization and people and to refine their strategy based on this new information. But, about month 4 they will be expected to start executing their strategy. Often this means investing in people, process and technology necessary to execute their vision. This is when you need to be on their RADAR screen to position yourself as a resource to help them.

However, getting on their RADAR screen is difficult. Even with a need to execute a strategy, most executive-level prospects will be unresponsive to your messaging and outreach efforts. These are busy people who don’t answer their phones unless they recognize the numbers, and who get hundreds of emails and LinkedIn requests daily from vendors trying to sell them. And, if you think getting one executive to respond to you is difficult, try getting 5 or 10 if you have a real complex sale.

You also want to get to them quickly. According to Forrester Research, you have a 74% chance of winning business if you’re the first to create a viable vision of the future with a prospect. In high- value enterprise deals, there’s high reward but also high risk. It’s worth pulling out all the stops to engage aggressively, get there first and gain the competitive advantage. That’s where Execugram comes in.

How does Execugram Help

Through our Execugram Comics and Greetings, we help get your story in front of newly hired executives, and in a way that is fresh, fun and appreciated. We’ve seen that they are especially appreciative since we focus the Execugram message to congratulate them on landing their new job and briefly introduce your ability to help.

We ship Execugram Comics and Greetings to your prospects by UPS with tracking. This enables you to coordinate your follow-up for maximum impact. We guarantee that they will read your message and you will differentiate yourself in an amazing way.

Best of all, we offer you exclusivity on that account. If you use Execugram to gain access, we won’t work with your competitor to do the same. That would defeat the purpose. With Execugram, you have a differentiated competitive advantage. And, our research team can help you identify newly hired executives to target!

The best way to see if Execugram is right for you is to run a pilot. It’s very easy to do and very low risk. Please contact me to learn how.



Dario Priolo
Author:
Dario Priolo

Dario brings over 15 years of marketing leadership experience in the human capital and sales training industry. He has help c-level positions with Miller Heiman, Profiles International, Richardson, and Sales Performance International, and has been a consultant to dozens more training and technology companies. He is an expert in complex B2B sales and brings this experience to help his clients develop and execute impactful marketing and demand generation strategies.

Add Your Comment: