If you sell high-value enterprise solutions, you’re probably involved in complex sales.
A complex sale is one with multiple stakeholders and influencers. To win, you have to identify who they are and then get enough of the right people on board to support your solution and ultimately award you the business.
Gaining access to even a single executive to present your value proposition is difficult and time-consuming. But, gaining access to 5 or even 10 can be nearly impossible. Think about herding cats but cats locked in different rooms of a house. You might find one or two, but that’s not enough and takes an incredibly long time. But, if you cut corners you risk missing a key influencer and delaying or losing the deal.
How Execugram Works
That’s where Execugram Comics helps. Execugram comics enable you to tell your story about how you solve a problem for an executive in a creative fun way that executives appreciate. Also, most importantly, it enables you to get your message in front of all stakeholders in a deal simultaneously, and lets you tailor your message to address the unique concerns of each individual influencer.
These comics are personalized for each recipient, printed on 2’x3’ canvas panels and shipped by UPS with tracking. With our approach, you can be guaranteed that they will absolutely get your message.
So, if you sell say accounting software, you can create one message for the CFO who might be interested in the ability to close the books quicker and easier each quarter, and you can create a slightly different message for the CISO who might be more concerned about the security aspects of your solution, or the Treasurer who’s more interested in how your solution handles cash management challenges. We guarantee they will all get your message.
Execugram in Action
We have a client who sells database software. They thought they had a strong solution to enable banks undergoing digital transformations. They tried for 18 months to reach the right people at Bank of America and Wells Fargo but weren’t successful.
We helped them target 10 key players in each bank, and we created a tailored message to each persona. Low and behold, it worked. They got EVP-level appointments in each bank and are now actively pursuing potential 7-figure opportunities.
We’re experts in telling very complex stories in very clearly and concisely through comics, and we have the artistic talent to make that executive look like a Superhero. We can get your story in front of the right people simultaneously saving you months of time, effort and expense while putting you in a position to win.
Execugram is very easy to pilot, so if you haven’t tried it then I encourage you to do so. Please contact me if you have any questions.