Our program with Execugram was very specific. It was helpful because we looked and targeted companies that were growing within a sales environment. So we looked at sales leaders that were new in their role (about 12 to 18 months), companies that had at least 100 salespeople and that had experienced growth in that sales force of over 10 percent in the last year. We really targeted a specific group and then from that, we looked at the sales leaders and then some of the secondary sales VPs underneath that to target with Execugram.
You know, there are a lot of different ways to market these days. And one of the things we liked about Execugram was that it was different. It was creative and it definitely got results. We would do it again because the information that we received from our clients was they called us back because it was so different. I think in today’s market, when you can stand out from the crowd, it’s a winner.