Our program with Execugram was very specific. It was helpful because we looked and targeted companies that were growing within a sales environment. So we looked at sales leaders that were new in their role (about 12 to 18 months), companies that had at least 100 salespeople and that had experienced growth in that sales force of over 10 percent in the last year. We really targeted a specific group and then from that, we looked at the sales leaders and then some of the secondary sales VPs underneath that to target with Execugram.

You know, there are a lot of different ways to market these days. And one of the things we liked about Execugram was that it was different. It was creative and it definitely got results. We would do it again because the information that we received from our clients was they called us back because it was so different. I think in today’s market, when you can stand out from the crowd, it’s a winner.


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Dario Priolo
Author:
Dario Priolo

Dario brings over 15 years of marketing leadership experience in the human capital and sales training industry. He has help c-level positions with Miller Heiman, Profiles International, Richardson, and Sales Performance International, and has been a consultant to dozens more training and technology companies. He is an expert in complex B2B sales and brings this experience to help his clients develop and execute impactful marketing and demand generation strategies.

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