If you sell high-value enterprise solutions, then you know the value of retaining and growing customers.  Depending on which study you believe, acquiring a new customer is anywhere from five to 25 times more expensive than retaining an existing one and increasing customer retention rates by 5% increases profits by 25% to 95%.

However, as your business grows you tend to focus on scaling, processes, and acquisition and in turn become more impersonal and colder towards your customers. As a result, the customers they have, suffer from being just another number on a spreadsheet.

The Power of Customer Appreciation

And do you know what happens to customers who do not feel appreciated? They leave. In fact, 68% of customers leave because they believe the business does not care about them. Keeping your customers happy is about making them feel like you care about them, making them feel valued and making them feel appreciated. It’s been proven that customer appreciation greatly influences customer loyalty and advocacy, which in turn leads to increased sales growth.

How Can Execugram Help?

That’s where Execugram helps. Our world-class team of former Marvel comic book artists portrays your customers as the superheroes they are. The art is beautiful, and the superhero metaphor is perfect for the sacrifice they make to you and their business.

Additionally, you can include a personalized message acknowledging their contribution. Art is printed on canvas, mounted on a wooden frame and shipped to recipients by UPS with tracking.
Receiving Execugram art is an unforgettable experience – your customers will be blown away by their art. You will be in their hearts and on their walls forever.

Getting started is easy. Just call me and we will walk you through the process step-by-step.



Dario Priolo
Author:
Dario Priolo

Dario brings over 15 years of marketing leadership experience in the human capital and sales training industry. He has help c-level positions with Miller Heiman, Profiles International, Richardson, and Sales Performance International, and has been a consultant to dozens more training and technology companies. He is an expert in complex B2B sales and brings this experience to help his clients develop and execute impactful marketing and demand generation strategies.

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